- Design Concept -

1/ striking (擊), clinch (纏), takedown (摔), and choke (鎖) are the core skills of MMA

2/ Octagon is the symbolic form of MMA cage

- Primary logo -

- Secondary logo -

- Logo mark -

- Mobile Icon -

- Stationary -

*This work is an unadopted design proposal created to explore specific brand aesthetics and creative directions. Throughout the process, I focused on blending visual appeal with functionality to craft a unique brand identity. I am grateful for the client’s collaboration, which allowed me to dive deep into research and expand my design possibilities. This piece is shared solely to showcase my creative process and does not involve any commercial use or confidential information.

Softwear

My Role

Research Brand Identity

Concept Development

Digital Drafting

Select Typography

Presentation

© 2018-2025 Kay Chan.

All Rights Reserved.

- Design Concept -

1/ striking (擊), clinch (纏), takedown (摔), and choke (鎖) are the core skills of MMA

2/ Octagon is the symbolic form of MMA cage

- Primary logo -

- Secondary logo -

- Logo mark -

- Mobile Icon -

- Stationary -

*This work is an unadopted design proposal created to explore specific brand aesthetics and creative directions. Throughout the process, I focused on blending visual appeal with functionality to craft a unique brand identity. I am grateful for the client’s collaboration, which allowed me to dive deep into research and expand my design possibilities. This piece is shared solely to showcase my creative process and does not involve any commercial use or confidential information.

Softwear

My Role

Research Brand Identity

Concept Development

Digital Drafting

Select Typography

Presentation

© 2018-2025 Kay Chan. All Rights Reserved.

- Design Concept -

1/ striking (擊), clinch (纏), takedown (摔), and choke (鎖) are the core skills of MMA

2/ Octagon is the symbolic form of MMA cage

- Primary logo -

- Secondary logo -

- Logo mark -

- Mobile Icon -

- Stationary -

*This work is an unadopted design proposal created to explore specific brand aesthetics and creative directions. Throughout the process, I focused on blending visual appeal with functionality to craft a unique brand identity. I am grateful for the client’s collaboration, which allowed me to dive deep into research and expand my design possibilities. This piece is shared solely to showcase my creative process and does not involve any commercial use or confidential information.

Softwear

My Role

Research Brand Identity

Concept Development

Digital Drafting

Select Typography

Presentation

© 2018-2025 Kay Chan. All Rights Reserved.