Client

Adidas

Project Background

The Adidas Stilistin W70 badminton string, crafted for female players, embodies the tagline "Amplify the Rhythm." Its lightweight and flexible design delivers a soft, comfortable feel, ensuring handy control and a smooth hitting experience. That’s why I created a dynamic, flowing line to visualize the string’s vibrant frequency, capturing its lively and responsive essence. The Stilistin W70 empowers women to play with ease and rhythm, blending style and comfort.

- Applications -

- Behind the Scenes -

Studio Shot

Digital Illusatration

Stock Photo

Softwear

My Role

Research

Concept Development

Photo shooting Pre-production

Photo Retouch

Layout Design

© 2018-2025 Kay Chan.

All Rights Reserved.

Client

Adidas

Project Background

The Adidas Stilistin W70 badminton string, crafted for female players, embodies the tagline "Amplify the Rhythm." Its lightweight and flexible design delivers a soft, comfortable feel, ensuring handy control and a smooth hitting experience. That’s why I created a dynamic, flowing line to visualize the string’s vibrant frequency, capturing its lively and responsive essence. The Stilistin W70 empowers women to play with ease and rhythm, blending style and comfort.

- Applications -

- Behind the Scenes -

Studio Shot

Digital Illusatration

Stock Photo

Softwear

My Role

Research

Concept Development

Photo shooting Pre-production

Photo Retouch

Layout Design

© 2018-2025 Kay Chan. All Rights Reserved.

Client

Adidas

Project Background

The Adidas Stilistin W70 badminton string, crafted for female players, embodies the tagline "Amplify the Rhythm." Its lightweight and flexible design delivers a soft, comfortable feel, ensuring handy control and a smooth hitting experience. That’s why I created a dynamic, flowing line to visualize the string’s vibrant frequency, capturing its lively and responsive essence. The Stilistin W70 empowers women to play with ease and rhythm, blending style and comfort.

- Applications -

- Behind the Scenes -

Studio Shot

Digital Illusatration

Stock Photo

Softwear

My Role

Research

Concept Development

Photo shooting Pre-production

Photo Retouch

Layout Design

© 2018-2025 Kay Chan. All Rights Reserved.