The Cannon Fire Wucht P8 advertising campaign emphasizes the themes of fire and power, designed to resonate with badminton enthusiasts. My role involved creating a compelling key visual that captures the dynamic essence of the racket, showcasing its strength and performance attributes. The imagery reflects the intensity and energy of the sport, positioning the Wucht P8 as the ultimate choice for players seeking to elevate their game. This campaign aims to inspire athletes and reinforce Adidas's commitment to delivering high-quality sports equipment.