TAION Chicken, a local brand renowned for its organic fresh chicken, targeting young housewives who shop for food in supermarkets, needed a vibrant cartoon-style character design. I designed a charming chicken featuring white feathers and a striking black cockscomb. The cute, playful aesthetic was crafted for marketing materials like souvenirs, reflecting the brand’s dedication to quality and freshness with a fun, approachable vibe to engage this new market.