TAION Chicken, a local brand renowned for its organic fresh chicken, targeting young housewives who shop for food in supermarkets, needed a vibrant cartoon-style character design. I created a lively chicken featuring yellow feathers, a distinctive beard under its mouth, and a bold red cockscomb. The cute, playful design was crafted for marketing materials like souvenirs, capturing the brand’s commitment to quality and freshness with a fun, approachable charm to appeal to this new market.